If you’re in an online business, SEO is very important in order to rank in Search Engines. There’s no doubt that you can buy traffics, but that will not be as strong as Organic traffic.

Ever wondered how smart works are done? With the right tools. If you don’t have you’ve to build one.

There’s no doubt that a good tool makes work a lot easier.

Being a marketer whether you like Google or not, it doesn’t matter. Google has done so much for all marketers. There are plenty of tools from Google which they provide it for free.

These free tools are enough to outperform your competition. But you gotta use it in a proper way.

Some of these tools may be known to you, but there’s always something new to learn.

Here is a list of free Google tools which will help you to improve your SEO and rank in google.

Google search console

Search Console is a free service by Google for webmasters. It is an important tool for checking the indexing status of a website and also confirm the optimization visibility of websites.

searchconsole awefirst

You can use this tool to check if everything is running smoothly and also identify for any major issues faster.

After publishing any posts or a page, Google bots crawl each and every page for indexing. Sometimes it may not crawl a few pages automatically. It is important for you to submit your page URL to google after every new update into your site.

Submitting your URL will give you better results in indexing.

Google Adwords keyword planner

This is another popular tool from Google which lets you find the correct keywords according to the searches volume worldwide.

adward planner awefirst

There are many other replicas of this tool available in the market. Earlier Keyword planner was much more keyword focus, but now the newer version is much more PPC focus.

Still, it is an amazing tool for researching targeted keywords.

Google Analytics

If you’re on any online business, you’ll definitely be familiar with this tool. For the ones who don’t know let me tell you,

Google Analytics is a free tool from Google which monitors and reports website traffic. It will let you analyze your content, know user experience, measure advertising ROI and track your social networking sites and applications.

analytics awefirst

Knowing your target audience is very important. It will save a lot of time and money. If you’re not using this tool, you will definitely be behind the competition.

Google Alerts

As its name signifies, it will alert you every time it finds any change in any contents. In today’s busy schedule, people don’t remember all the things they want to. Our brain is to develop new thoughts not to store information.

alert awefirst

Google alerts will help you to keep an eye on your choice of regular updates. The alerts will directly be into your inbox.   

Google Surveys

In order to increase your business, it is very important to understand the minds of your customer. Surveys take out lots of bucks from your pocket.

Google surveys have a free option for measuring customer satisfaction. It is a quick and one of the most effective way to get inside the minds of your customer.

survey awefirst

With this tool, you can make smart and fast decisions as it provides immediate results.

Google Trends

Google Trends is a very popular tool for searching the trending topics across the world. It is as beneficial as the google keyword tool. You can explore the entire world. 

trends awefirst

It is a search tool that shows the rise in potential terms and SEO opportunities. Find the right keyword searched globally in any region or language.

Pagespeed Insights

Google launched this tool after they declared page speed to be considered in search rankings.

This tool checks the load speed of your devices in any devices. It also guides you to optimize your website.

pagespeed awefirst

Google Pagespeed includes a browser extension which will guide you and give actionable data to speed up your site.

Google Business

This tool will increase your search visibility locally. This is another amazing way to increase traffic to your site. Google plus page integrates your local business into its ecosystem.

business awefirst

Google plus page itself gives you an opportunity to promote your business. It works in the form of SEO.

Google Display Planner

Google Display Planner is an amazing tool which generates ideas for your targeted network. Ideas are based on customer interest.

You can filter with your country and language and get ideas related to your niche. You’ll get a great choice of keywords to target.     


These were the most powerful free Google tools which can be the greatest partner for marketers. You will definitely increase your rankings in Search results if you use the tools properly.

Let’s recap the tools again:

  • Google search console
  • Google Adwords keyword planner
  • Google analytics
  • Google Alerts
  • Google Surveys
  • Google Trends
  • Pagespeed Insights
  • Google Business
  • Google Display Planner

Also see Best tools for Affiliate Marketing.

If I have missed anything, please feel free to comment below.

Thank you.


  1. Thank you for sharing superb informations. Your web-site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched all over the place and just could not come across. What a great site.


Please enter your comment!
Please enter your name here